Hotel Investment Advisory
sale and acquisition of hotel properties, as well as hotel projects and land designated for hotel development.
As an experienced hotel investment advisor in Poland, we connect owners with investors and secure high-value transactions:
- Hotel brokerage – sales and acquisitions of hotels and hospitality projects
- Access to exclusive off-market hotel deals in Poland
- Due diligence support with financial, legal, and technical experts
- Negotiations and transaction management
Opportunities for Investors & Hotel Chains & Operators
- Brand expansion – not only in leading cities, but also strong first-mover potential in secondary cities (Wrocław, Poznań, Lublin) and resort destinations (Baltic coast, Zakopane).
- New demand segments – growing appetite for lifestyle hotels, extended-stay/serviced apartments, and wellness & medical hotels.
- Attractive yields – Poland continues to offer a yield premium vs. Western Europe, with values in Warsaw up +4% in 2024.
- Robust pipeline – secure and growing supply of urban lifestyle projects, mixed-use schemes, and resort developments backed by local and international capital.
Where to Invest in Poland?
Poland offers diverse opportunities for hotel development and acquisitions. As your local hotel advisor in Poland, HIDA highlights the most promising destinations. From Warsaw’s business hubs to Kraków’s cultural hotels and Baltic resorts – the most attractive opportunities require local insight and trusted partnerships.
Warsaw - Poland’s Business Capital
Business capital and gateway city, strong MICE demand.
- Strong demand from corporate and MICE (Meetings, Incentives, Conferences, Exhibitions) sector
- Growing supply of upscale hotels and branded aparthotels
- Best city for international operators entering Poland
Why to invest?
Hotel values in Warsaw rose ~4.2% in 2024 (EUR terms) and liquidity improved into 2025, underscoring resilient investor confidence and brand appetite.
Best bets:
- Upper-midscale & upscale business hotels (CBD/Mokotów/airport) to capture weekday corporate & MICE.
- Lifestyle/soft-brand conversions in core districts (rate premium + value-add).
- Extended-stay / serviced apartments for project teams & relocations (structural demand post-2020).
Krakow - Cultural and Tourist Hub
Cultural hub and top city-break destination.
- One of Europe’s top city-break destinations
- High occupancy rates driven by leisure tourism
- Attractive market for boutique hotels and midscale operators
Why to invest?
Sustained high leisure occupancy and international demand recovery; robust RevPAR dynamics among top Polish leisure cities.
Best bets:
- Boutique & lifestyle assets (Old Town/Kazimierz) with experiential F&B.
- Efficient upper-midscale rooms mix for weekend peaks.
- Select extended-stay near attractions to lift LOS.
Tricity (Gdańsk, Sopot, Gdynia) - Baltic Sea Gateway
Lifestyle, leisure, and spa investments by the Baltic Sea.
- Popular seaside resorts with growing international traffic
- Demand for lifestyle, leisure, and resort hotels
- Increasing interest in spa and wellness projects
Why to invest?
Analysts flag strong outperformance at the Baltic coast and continued growth in 2025, supported by international tourism tailwinds. Best bets:
- Resort & wellness hotels (Sopot/Gdańsk coast) with SPA/medical add-ons.
- Lifestyle seafront assets (peak-season ADR premium).
- Aparthotel / mixed-use by waterfronts & marinas.
Wrocław & Poznań – Regional Business Centers
Regional corporate hubs with growing mixed-use potential.
- Strong corporate demand from international companies
- Growing interest in aparthotels and mixed-use projects
- Emerging investment hubs beyond Warsaw and Kraków
Why to invest?
Strengthening corporate base and events/fairs; Poland’s investment market posted a sharp rebound through Q1 2025 (€686m, +64% YoY) with improving liquidity—benefiting well-located regional assets.
Best bets:
- Upper-midscale business hotels near tech parks, universities & expo venues.
- Extended-stay/aparthotels for long projects & relocations.
- Independent-to-brand conversions to unlock chain distribution.
Polish Mountains – Zakopane & Tatra Region
Zakopane & Tatra Region – year-round leisure and branded resort opportunities.
- Year-round demand (winter ski tourism + summer hiking)
- High potential for branded resorts and wellness hotels
Why to invest?
All-season demand (winter sports + summer hiking) and room for branded resort product as wellness spend grows. (Trend corroborated by broader EU leisure/wellness and stable 2025 outlook.)
Best bets:
- Branded resorts with SPA/wellness & family amenities.
- Premium lodges targeting high ADR peak dates.
- Condo/aparthotel hybrids to smooth seasonality.
Spa & Medical Towns – fast-growing wellness and health tourism segment
- Poland’s spa towns gaining popularity in medical tourism
- Attractive investment opportunities in health & wellness hospitality
Why to invest?
Post-2020 wellness focus + aging demographics; Poland’s hotel sector shows continued demand growth into 2025, aided by international arrivals.
Best bets:
- Medical-wellness hotels (rehab/diagnostics + SPA) driving longer stays.
- Repositionings of legacy assets to modern standards.