Commercialization of hotels and hotel projects
Maximizing income while maintaining the full attractiveness of the facility
Did you know that a hotel needs guests to be successful, and guests will not come without an efficient operator? The success of an investment may be determined by affiliation with a well-known hotel chain or a quick return on invested capital, as in the condo hotel formula. At HIDA we will advise you which investment model will be best for your project and strategy.
A wide scope of services
New hotel investment
- Acquisition of the brand of the hotel chain / and or hotel operator / lessee
- Contract negotiations according to one of the options below: Hotel chain franchise, Management contract with a hotel chain (management and brand under one contract), Management or lease/rental contract with an independent operator, Lease or rental agreement with a hotel chain (rental and brand under one agreement). Hybrid solutions Franchise + management contract with an independent operator Franchise + lease/rent
- Optimization of the architectural concept, i.e. architectural consultations of the project or new investment in terms of profitability and adaptation to the requirements of the hotel chain
- Adittional services
Hotel existing on the market
- Acquisition of the brand of the hotel chain /i or franchise
- Renegotiation and extension of the existing contract with the operator in order to develop better terms of cooperation
- Changing the commercial concept of the hotel, e.g. incorporating the facility into a global hotel brand obtaining an operator - lease or management refinancing or sale&lease back
- Possibility to sell the object Increasing the attractiveness of the facility by: Designing an individual guest service concept, i.e. Hotel Guest Experience
Condohotels
- Selection and adjustment of the facility concept to the specific requirements of the condo model
- Advising on the commercial model - settlement model between the operator/condo owner/developer
- Acquisition of a brand and/or operator - depending on the needs and concept of the facility
Its worth to know!
In Poland, only about 23% of hotel rooms are in chains, compared to over 44% in neighboring Germany. The attractiveness of chain hotels is not declining and the vast majority of hotels sold in Poland in the last 10 years are chain hotels. Branding is not the solution to all challenges in a hotel project, but it usually solves the key one – can the hotel be sold at all? If, in addition, a potential project is eligible for sale, then its value is determined by the valuation of the property, without which it is impossible to provide financing for the construction of a hotel.